HOW ARE WOMEN PRESENTED IN THE THIS GIRL CAN ADVERT AND IN VICTORIA SECRET

The this girl can advert show women are physically doing things such as swimming, netball, boxing , bike riding , jogging to show girls to not be afraid to do anything they want , it also shows women breaking out of the stereotypes that only men can do certain sports such as boxing. The sole purpose of the ad is to help women have the ‘’can do’’ attitude and to motivate and teach people not to be afraid of being you and that you can achieve greater things if you have the mindset too.
Victoria secret clip shows young models laying around with their bikinis on trying to pretend like there actually hard at work but all they are actually doing is laying around and posing for the camera while they probably have someone that does hair and makeup on standby. The women in the ad present women as perfect human beings that don’t have to sweat or work hard to fit in.
The differences between the two is that the girl can advertisement shows that they are trying to teach young girls that they can do anything they want if they put their mind to it whereas the Victoria secret does not motivate or teach anyone anything but instead it is used to advertise and sell their products. The this girl can advert also shows women with all different shapes, ages and sizes while on the other hand the Victoria secret use young models with perfect bodies which presents women as perfect human beings with airbrushed bodies so when we compare it to the other ad we see real women with imperfections such as cellulite, stretch marks etc. Instead of the Victoria secret ad boosting women’s self-confidence like the girl can advert they lower women’s self-confidence and they make it as if all women have to lay around in bikini’s to be the idealistic women. Another difference between the two is that the girl can uses the upbeat Missy Elliot ‘Get Ur Freak on’ which makes you feel like you want to be involved with the whole thing.
This picture from the girl can ad is trying to show yeah that a bit of jiggle is acceptable and that everyone should be able to love and accept themselves for who they are.

To conclude things women in the Victoria secret ad shows perfect beautiful women with no imperfection which see in the media whereas in the show the hard work of being a women through all that sweat which we see in real life.





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